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Each of the world’s main languages has many regional variations, and the same word or expression may have completely different meanings in different locations even though they speak the same language, so even the slightest misinterpretation could have very unexpected consequences.
There is also a huge array of cultural references, some of which might make perfect sense in one country but leave people in another country scratching their heads. So, whether it’s video games, websites or even a blog, we make sure your message is understood perfectly by the people it’s intended for.