Ever wondered what life would be like without the effective and structured form of communication we have come to know as language? From sharing our views on the latest James Bond film to the clauses of a car insurance policy,…
When I was at secondary school, my reiterated complaints at having to study a dead language like Latin were invariably met by a standard riposte starting with the words: “Well, if you decide to become a lawyer when you grow…
According to statistics from TOEFL (Test of English as a Foreign Language), English is the most translated and interpreted language in the world, followed by Mandarin Chinese. It is therefore common to find translation agencies specializing in these languages, but the world…
“I wonder,” he said, “whether the stars are set alight in heaven so that one day each one of us may find his own again.” (The Little Prince) How many wonderful phrases, ideas and sentiments would we have missed out…
Portuguese writer José Saramago once said: “Writers produce national literature while translators produce universal literature.” While this may be true, there are words so deeply rooted in a culture or with such a specific meaning or origin that a precise…
When it comes to defining a comprehensive business strategy, it’s easy to overlook small yet important details that can make the difference between success or failure. Translation errors can discredit your brand and – believe it or not – lead…
Headcheese, Welsh rabbit, rocky mountain oysters, clootie dumplings, bangers and mash, bubble & squeak … can these unique and strange names of dishes be translated? Food reflects a country’s culture, and a region’s traditional dishes not only represent the particularities…
The growth of subtitling services is linked to the accelerated growth of multimedia content currently crossing borders and reaching many different countries. Whether for movies, series, streaming services, “youtuber” content, corporate videos, conferences, webinars or online workshops, subtitles have become…
Consumer behavior changed forever in 2020. COVID-19 quarantines were the catalyst for a dramatic surge in the purchase of products and services online. For example, e-commerce sales in the US rose an incredible 32% in 2020 – and they only…
Streaming services have revolutionized the world of translation, dubbing and subtitling and in Mexico alone it is estimated over 47 million people subscribe to a streaming service. Global figures also demonstrate accelerated growth. A clear example is Netflix, with revenue…